A report, released by MasterCard Worldwide on Tuesday, said that wealthy Chinese customers would like to choose big foreign brand such as Chanel. They made their choices by some major reasons, namely, quality and environment factors. Affluent consumers in Shanghai pay more attention to brand names compared with rich customers in Beijing.
The rich consumers favor the foreign brands than the domestic ones, with 36.3 percent of respondents prefer foreign brands, while only 19.8 percent of respondents said they would choose the domestic brands.
Among the factors, 92.2 percent respondents think that the quality is the first factor they will consider, 68.3 percent think that the brand is the most important thing, 58 percent favor fashionable design and 48 percent will choose the environmental products.
The economic advisor of Asia-pacific of MasterCard Worldwide, Dr Wong said that Rich Chinese are prefer to noted foreign brands is not simply because of the demand for status, but they really consider the quality, design and environmental factors.
1,800 rich Chinese, whose annual income exceeds 16,000 USD, are studied. The result shows us the top brands in affluent customers in key consuming categories, for example, automobiles, fashion, etc.
In automobile, the 10 brands on top are all foreign ones; BMW, Volkswagen, and Mercedes Benz are the top three.
In fashion, Chanel and Giorgio Armani are the two leading ones.
About the electronics brand, Sony is on the first site of cameras, Nokia for mobile phones and Haier for household appliances.
Hong Kong brand Chow Tai Fook is at the first place for jewelry, while in watches, fashion, sportswear and sports footwear, the foreign ones have the advantage.
Among the wine, French wine is the most preferred, while Chinese brand is in the third place followed by Spanish, Australian and German wines.
Air China ranks the first both in domestic and international travel. The Singapore Airlines are the most preferred in international airline. The Chinese liquor brands, WuLiangYe, and MouTai come the first two.
About half of the respondents see Hong Kong as the paradise for shopping. The following ones are mainland cities, Europe and Southeast Asia.
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