Founded in 1996, Beiqi Foton is one of the largest commercial vehicle producers in China, which went public on the Shanghai Stock Exchange in June 1998. Headquartered in Beijing, it has assets exceeding 7 billion yuan and more than 20,000 employees. Up until now, the company has sold more than 2 million vehicles in both the domestic and overseas markets, the brand value of which is estimated at 17.54 billion yuan. Currently, the company has mapped out an ambitious plan to improve its competitiveness at home and abroad by enhancing brand awareness, strengthening R&D and promoting international cooperation during the 11th Five-Year Plan period (2006-2010). Foton expects a sales volume of more than 1 million vehicles, 20% of which to be sold overseas, and projected income surpassing 80 billion yuan by the year 2010.
Starting its globalization strategy five years ago, its exports are now sold in West Asia, North Africa, Eastern Europe, South Asia and Southeast Asia. With its high-quality and value-for-cost products and services tailored to clients in each region, it has been widely acknowledged among overseas dealers and clients.
To further promote the globalization process, Foton continues to strengthen cooperation with foreign research institutions and companies such as AVL in Austria, the Bosch Group in Germany, Lotus Co in the UK, MIM Design in Japan and Eaton International Corp in the US.
Besides drawing upon experience of overseas partners, the company also attaches great importance to self-innovation and independent R&D. It has established an innovation approach that combines the Beiqi Foton Academy of Automobile Engineering in Beijing working in conjunction with overseas R&D centers in Japan and Europe as well as China’s Taiwan province. It also works closely with domestic and overseas universities, research institutions and suppliers to track the latest development in the global automobile industry and keep pace with current needs and trends.
The company has invested over 3 billion yuan in developing new products and building a well-structured technology innovation system and major breakthroughs have been made in core expertise. Its emission reduction laboratory became operational in August 2007 to make sure its vehicles meet international standards. It has also imported the latest technologies, techniques and equipment from foreign partners to ensure its product quality to provide customers with satisfactory products and services.
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automobile, China Business, Foton Motor, globalization