Email Marketing Providers Pricing Comparison: Constant Contact VS. iContact VS Vertical Response
Email Marketing is one of the most important marketing technique for both online and offline businesses. If you have a targeted, and verified email list, opportunities are endless for both marketing and branding purposes. Among various email marketing providers on the Internet, Constant Contact, iContact and Vertical Response have been acknowledged to be three most widely used providers.
Pricing is usually a major point that a user pays so much attention to. In terms of the price, it is almost the same among three providers. However, the pricing plans between these three providers are dramatically different. As you can see in the pricing chart, iContact provided more than 12 pricing plans which are the most among the three. More pricing plans mean that they are more likely to meet your own demands according to your own actual email list size, so that enable you to make best use of the plan instead of wasting your money on those redundant size. Another point worth mentioning is Pay As You Go pricing plans of Vertical Response. Pay As You Go allows you to send your email without a time limit, which makes your email marketing more flexible according to your own schedule. Pay As You Go is especially suitable for those companies who have a relatively small email list size to send each month. Besides, speaking of free trial, all the three providers have free trial, in which Constant Contact offers the longest free trial, lasting 60 days.
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| Basic Pricing | Pay Monthly | Pay Monthly | ||||
| Email List Size | Monthly Fee | Email List Size | Monthly Fee | Annual Fee | ||
| 0-500 | $15.00 | 250 | $9.95 | $107.46 | ||
| 501-2,500 | $30.00 | 500 | $14.00 | $151.20 | ||
| 2,501-5,000 | $50.00 | 1,000 | $19.00 | $205.20 | ||
| 5,001-10,000 | $75.00 | 2,500 | $29.00 | $313.20 | ||
| 10,000-25,000 | $150.00 | 5,000 | $47.00 | $507.60 | ||
| 25,000+ | Call for pricing | 10,000 | $74.00 | $799.20 | ||
| 15,000 | $109.00 | $1,177.20 | ||||
| 25,000 | $149.00 | $1,609.20 | ||||
| 35,000 | $239.00 | $2,581.20 | ||||
| 50,000 | $379.00 | $4,093.20 | ||||
| 75,000 | $529.00 | $5,713.20 | ||||
| 100,000 | $699.00 | $7,549.20 | ||||
| 100,000+ | Call for pricing | |||||
| Other Pricing | Time Advance | Price Discount | Nonprofit | NGO Discount | ||
| 6 Month Prepay | 10% Discount | 20% Discount | 20% Discount | |||
| 12 Month Prepay | 15% Discount | 30% Discount | ||||
| Free Trial | 60 Days | 15 Days | ||||
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