A New Record in Web Shopping
Shanghai, as is shown in a report by the iResearch Consulting Company, ranked the first among all the cities in China in the aspect of online shopping. It has spent an amount of 16.5 billion yuan, or $2.4 billion, online in 2008, with 2,200 yuan each person. The report was conducted recently through interviews with 100,000 Internet users all over the nation, and 84 major websites were taken advantage of as terraces.
The total amount of web shopping in 2008, 120 billion yuan, has risen to a new height and it was 128.5 percent higher than that in 2007.
Liu Zheng, senior consultant from Beijing-based SDR Consulting Company, showed his opinion that E-business had played an essential role in web shopping with strong impact even in such big cities as Shanghai, Beijing and Shenzhen, which were the representatives of the offline shopping world.
“Comparatively prosperous cities such as Shandong and Jiangsu are obvious to have turned to be the major areas of online shopping with users of Taobao.com in these areas taking up more than 70 percent of all in China,” he added.
It’s said that 55 percent of the online shoppers are male whose favorite goods to consume are electronic products.
For Xiaogao, a 27-year-old Shanghai dweller, shopping online was her first choice, even though there were several large shopping markets nearby. She believed that web shopping, as a new lifestyle, was coming into being, and she would at least shopped on the Internet once a week. She also gave another main reason for her choice – the favorable prices. “Web shopping serves as a kind of means that makes life easier by cutting the traffic fees,” she said, “I am forming a habit of shopping online and try to make larger expense.”
“There are an increasing number of people shopping online around the country who choose the Internet for the sake of the wide range of goods with great value and simple process to gain. And such online activity will not be stifled by the current economic downturn.” Liu Zheng added.
For the time being, Taobao.com maintains the top in web shopping for its overwhelming market shares which is 82.2 percent of all. And PAIPAI.com is ranked the second with 9.9 percent market shares, while eachnet.com the third with 7.9 percent.
However, the report said that there existed insufficiency in web shopping. The very ones that shoppers complained about most are the disparity between the picture and the object received, and also the back order.
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