Cooperation strengthened between China and German
hope to forge stronger business ties with China through the Asia’s largest power transmission control exhibition—PTC ASIA.
Hartmut Rauen, managing director of the Power Transmission and Fluid Power Association within German Engineering Federation (VDMA) said that the world’s second largest exhibition held annually is considered as an important opportunity for German companies to enter the huge Chinese market.
“If you look to the actual PTC ASIA, you will find a lot of successful joint ventures between Chinese and German companies with a long history,” he said. “We expect for 2008 again that we will have together with our Chinese partners a successful show.”
The four-day fair this year started on Oct 27th and ended yesterday displayed over 1,300 projected exhibitors, including member companies from VDMA, which showcased the latest technology for motion and automation solutions as well as energy efficient products to help work out energy problems in most mechanical applications.
Rauen said the trend towards energy efficient products provide new options to the development of the power transmission engineering and fluid power industry. He was very confident about the cooperation between Germany and China in wider range.
Rapid development in trade between China and Germany shows that Chinese market is becoming more and more important for Germany. And the cooperation between China and European countries are being strengthened.
Based on VDMA statistics, exports to China in fluid power products grew 10 times from 28.4 million euros ($38.2 million) in 2000 to 284.6 million euros ($383.6 million) in 2007. In the meantime, power transmission products increased from 96.9 million euros ($130.2 million) to 762 million euros ($1.02 billion) in the same period.
Imports from China also grew significantly. Fluid power products climbed from 3.45 million euros ($4.65 million) in 2000 to 19.44 million euros ($26.2 million) in 2006. Meanwhile, power transmission products soared from 74.6 million euros ($100.5 million) to 185.6 million euros ($250.1 million) in the same period.
Rauen said that this export-import development was the best signal of Sino-German business cooperation.
According to Rauen, both sides still have opportunities to learn from each other. German power transmission engineering and fluid power companies are trying to ser up a win-win situation for the two countries.
“The Chinese society will need environmentally friendly and energy efficient technology solutions combined with a fair product price,” he said. “These characters underlie the competitiveness of German products and are the aims of German engineers.”
Although the cooperation between two countries is strengthened, challenges still exist. It will be tough to build long-term relationships and find fair solutions together for the global problem of intellectual property rights. Because success comes from the understanding of both cultures and fair play in cooperation.
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