Cultural service industry full of opportunities in worldwide turmoil
At present, a dozen cultural companies have signed rental contracts with the center that can accommodate between 2,000 and 5,ooo people, and a total of 200 members are expected to move in by the end of 2009. They include performing arts companies, TV and movie production firms, publishing houses, cartoon and animation producers and others. Cultural-related companies keep showing strong interests such as four branch companies under the Xinhua Media have already settled in the building.
Although the number of companies affected by the global economic slowdown is increasing, it might be a good business opportunity for cultural service industry. An example in point is the 1930s’ big depression that hit the United States and the globe, while during that time; Hollywood had its most prosperous era as people went to the movies for relief from the realities of the day. Another good example is the cartoon industry in Japan. It developed greatly during the 1970s when the country experienced inflation and economic problems.
The financial crisis can bring challenge and opportunities to us. The key to success for the platform is to develop cultural services and products that meet market trends, help people overcome their woes from the economic crisis, and become optimistic towards life and work.
A full schedule has been listed for the next year: after the Chinese New Year, a high-profile music forum will be held; in March, in March, a delegation to attend the 2009 FILMART in Hongkong will be organized; in Jury, an entertainment festival in the United States will be took part in; some other activities been held include the Frankfurt Book Fair and the China Cultural Industry Fair in Shenzhen.
“This is a fresh attempt to explore how culture can be linked with business and make the most economic gains of the two industries. We hope our success will inspire more international cultural service trade platforms to appear in China in the future,” Ren said.
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