Dell Seeking Partners in China
As the world’s second largest PC maker, Dell Inc is seeking strategic partners in China to launch a direct commercial product partnership plan.
It is expected to enroll 1000 partners in China by the end of this year as a new way of entering the country’s huge and profitable PC market. There are two different kinds of partners that Dell will enlist in the country, namely industry authorization partners and commercial product franchise dealers. The purpose of this plan is to increase Dell’s accessibility into small and medium-sized companies in smaller Chinese cities. Some of the commercial partners will sell Dell hardware to end-users, while others will offer hardware and support services.
The president of Dell Greater China was quoted as saying that the commercial product partnership plan was an important part of Dell’s long-term strategy in China.
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