Nestle establishes second R&D centre in Beijing
According to Nestle senior company officials last Friday, in spite of the global economic slow-down and the impact of the recent milk crisis, China will remain one of the fastest-growing markets with the biggest growth potential for Swiss food and beverage giant Nestle.
Patrice Bula, Chairman and CEO of Nestle China said on Friday, “Nestle China’s sales growth was still strong so far this year, partly due to the high standard products provided for China’s market, which were attested with no melamine.” He also added that Nestle China is expected to see double-digit growth in its sales revenue this year.
The European food giant set up a research and development (R&D) centre in a hi-tech industrial park—Zhongguancun Park in Beijing. Invested nearly 70 million yuan, Beijing R&D centre will be a new branch of the company’s global R&D network including other 24 centres. It was the second centre in China after the first one built in Shanghai in 2001.
According to Paul Bulcke, CEO of Nestle Worldwide, the Beijing R&D centre will be the European food giant’s largest technical centre in Asia and first overseas basic R&D Centre. The new centre will mainly focus on food safety and quality. Bulcke also added that they will strengthen Nestle’s ongoing R&D efforts, “To better meet the growing demand for food safety and high-quality food products in the Chinese market, the Beijing R&D centre will contribute to Nestle’s 20 factories in the country, providing more technical products for local consumers.”
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