New business model to provide safe and high-quality food
Because of the health scares of food, a new way is going to be used by Chinese information and game portal Netease.com to ensure pork a safe quality.
William Ding, Netease founder and CEO said his firm would start feeding over 10,000 swine in Zhejiang province with a pastoral environment and strictly organic diet.
It is said that the process of feeding swine and the journey of the porker from farm to pork will be online for the whole world to see.
Kagominma prefecture in Japan is famous for its high-quality swine. It will also be the homeland of the first batch of pigs being selected to Zhejiang. Consumers can track the lives of the pigs and pig farmers will be able to exchange feeding experiences.
Ding, a 38-year-old gourmet said that the main motivations behind the move are concerns over the country’s food safety and quality.
He declared that they are hoping to explore a new business model which can promise safe, high-quality and also can improve the living conditions of rural areas rather than expecting to make much money. More details about the plan will be disclosed in April.
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