Netizen group in China
China Internet Network Information Centre (CNNIC) reported on Jul 24th that 253 million Chinese log on the Internet regularly making the country the largest web-user market. To put it another way, China has overtaken the US in terms of the number of netizens in the first half of this year, according to the semi-official organization, the most authoritative source of statistics on the country’s Internet users.
According to www.internetworldstats.com, there were 218 million net-users in the US till December 31, 2007, while China, 210 million. CNNIC estimated the number could have reached 230 million by the end of June based on the growth in the US.
Based on the interview with 16,000 people across China and an unspecified umber of people on the Net in the 22nd CNNIC study since 1998, Liu Bing, the chief writer of the CNNIC semi-annual report, wrote on his blog, “although the number of its users is now the highest in the world, China is far from an Internet power in terms of the rate of penetration and the commercial value of netizens.”
High school students were the biggest factor of high rate, which was 56 percent in the first half of the year, accounting for 39 million of the 43 million new Net users. People aging below 30 cover 69 percent of the total users. Besides, the gap between male and female users also changed significantly. 46.4 percent of the citizens are women which is 3.6 percentage high than that in December last year.
214 million people, covering 85 percent of all Chinese netizens use web to listen to music, download songs, or configure ring tones for their mobile phones. The figure shows that Chinese Net users prefer to online music. But because of privacy laws and some restrictions, the business market in digital music world is not large.
“Ringtone downloads created opportunities for some service providers several years ago, but we need strong pushes to re-ignite consumers to open up their wallets,” said Lu Bowang, founder of China Intelliconsulting and a researcher on the Net industry for the past seven years.
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