Google—A New Strategy on China’s Online Market
Google and Chinese software company Kingsoft have announced a co-branding strategy on China’s online market— the launch of a web-based dictionary.
With this alliance, netizens can use Google’s translation service on Kingsoft’s popular English-Chinese dictionary software PowerWord that has estimated 30 million users. Moreover, Google’s web search and photo search services will be embeded in the new dictionary service, which will carry both Kingsoft and Google logos. According to Google, the two companies will share the online advertisements revenue.
It is a new approch of Google to compete with smaller local companies, such as Baidu.com on China’s online ad sales market and customer preference. This alliance will also help Google expand its user base in China and even make it a software client similar to Tencent’s QQ.
Since last year, Google has been making efforts to furthur fit into local market by partnering Chinese companies, like China Mobile, China Telecom. As a result, Google’s market share in China has grown by 0.9% in the first quarter of this year.
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