If you are an owner of e-commerce website, traffic volume might be a major nuance of your business. It is neither because the site is not user friendly enough nor because products are not attractive. In fact, you have fallen victim of search engine like Google, live.com and yahoo: they rank you on 50th page so that no potential client would be patient enough to reach you.
If webs in the 90s mainly appealed to client, webs in 21st century target at search engines. Alexa statistics show that show that among top 10 websites in the world, search engines take a large share with Google ranked 1st , live.com 5th , baidu.com 8th. The power of keyboard is rising so quickly that any ambitious website could not overlook it. It is high time that one did SEO (Search Engine Optimization) to attract search engines’ attention.
So how does SEO work and what’s its commercial value? Google will crawl your blog to find contents and keywords and when Google finished crawling through your blog, the content from your blog will get indexed in a large database where researchers can retrieve your content by searching with keywords using the Google search engine. By adding relevant keywords in your articles, SEO try to achieve the highest position rank possible. SEO also establish back links which will drastically help you to achieve a higher Google page rank. Higher ranking means more business opportunity since almost every netizen use search engine to find information. SEO can:
- Appeal to potential client using search engine to visit your site thus getting their target goods on your site.
- If not selling goods yourself, you can take advantage of clickstream to recommend business partners.
- Bulks of traffic volume can let more people know your brand and cooperate image thus achieving publicity success.
- Clickstream and ranking are indexes of authority and potential of a site. The more visitors you get, the easier you’ll get sponsorship by advertising agencies.
In one word, SEO is a great promoter of business opportunity. The earlier you realize the commercial value of keyboard, the more you will reap from search engines.
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