Suning is going to expand its rural market by taking advantage of the government’s rebate  programme for household electric appliances. Suning is currently the second largest electrical appliances retailer, immediately after Gome. And through this effort, it is making an attempt to beat Gome in this war.

The company will open no less than 1000 shops, of which a small amount will belong to Suning, while the rest will belong to those who invested in Suning’s brand shops. These newly opened stores are to meet the rural residents’ needs by occupying smaller areas Read more…

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China, economy, government, household, market, programme, Suning