If you are an owner of e-commerce website, traffic volume might be a major nuance of your business. It is neither because the site is not user friendly enough nor because products are not attractive. In fact, you have fallen victim of search engine like Google, live.com and yahoo: they rank you on 50^th page so that no potential client would be patient enough to reach you.

If webs in the 90s mainly appealed to client, webs in 21^st century target at search engines. Alexa statistics show that show that among top 10 websites in the world, search engines take a large share with Google ranked 1^st , live.com 5^th , baidu.com 8^th. The power of keyboard is rising so quickly that any ambitious website could not overlook it. It is high time that one did SEO (Search Engine Optimization) to attract search engines’ attention.

So how does SEO work and what’s its commercial value? Google will crawl your blog to find contents and keywords and when Google finished crawling through your blog, the content from your blog will get indexed in a large database where researchers can retrieve your content by searching with keywords using the Google search engine. By adding relevant keywords in your articles, SEO try to achieve the highest position rank possible. SEO also establish back links which will drastically help you to achieve a higher Google page rank. Higher ranking means more business opportunity since almost every netizen use search engine to find information. SEO can:

1. Appeal to potential client using search engine to visit your site thus getting their target goods on your site.
2. If not selling goods yourself, you can take advantage of clickstream to recommend business partners.
3. Bulks of traffic volume can let more people know your brand and cooperate image thus achieving publicity success.
4. Clickstream and ranking are indexes of authority and potential of a site. The more visitors you get, the easier you’ll get sponsorship by advertising agencies.

In one word, SEO is a great promoter of business opportunity. The earlier you realize the commercial value of keyboard, the more you will reap from search engines.

Popularity: 11% [?]

BPO, bpvia, goole, rank, SEO, Yahoo

Yahoo, the second-most-popular search engine, released in a statement that it received a joint proposal from Microsoft Corp and Carl Icahn on July 13. (The later is an activist investor who controls 69 million Yahoo shares.) And it was given less than 24 hours to accept it, which is “odd and opportunistic” as Chairman Roy Bostock said. It also said Microsoft and Icahn made clear they would not like to negotiate the fundamental terms, which include the immediate replacement of Yahoo’s board and removal of top management. “It is ludicrous to think that our board could accept such a proposal. We will not be bludgeoned into a transaction that is not in the best interests of our stockholders” Chairman Roy Bostock said in the statement.

Microsoft, which on May 3 withdrew an offer to buy Yahoo, made this latest proposal a few weeks before Yahoo’s annual meeting on August 1. Microsoft said last Monday it may renew talks for a deal if Icahn succeeds in ousting Yang and his board. Microsoft has been embroiled in on-again, off-again deal talks with Yahoo for six months. And it said it no longer wants to negotiate with Yang’s team.

The financial returns of the new proposal is not given a detailed statement, saying only that it was an improvement over an offer the software maker made in June but still carries less financial value and more risk than Yahoo’s current searching advertising deal with Google. But it added that Microsoft had again rejected its repeated offer to sell Yahoo for at least $33 per share. On that day Yahoo shares, climbing 1.3 percent this year closed at US$23.57 in Nasdaq Stock Market trading. Microsoft, which fell 20 cents to US$25.25 on Friday, has slipped 29 percent this year. But Yahoo had reported eight quarters of profit declines before Microsoft’s bid.

Yahoo said it was ironic that Icahn, who had previously urged the company not to sell its search business to Microsoft, was now supporting a proposal to do exactly that. And in the Wall Street Jouranal last week Yahoo’s CEO Jerry Yang accused Microsoft of wanting to disrupt the web search company. He also said it would be “a bad choice” for Yahoo shareholders to trust Icahn.

Bostock. Concerning this proposal Bostock said Microsoft not to engage with Yahoo’s management is “completely absurd and irresponsible”, “while this type of erratic and unpredictable behavior is consistent with what we have come to expect from Microsoft, we will not be bludgeoned into a transaction that is not in the best interests of our stockholders.”

Popularity: 2% [?]

Carl Icahn, Microsoft, proposal, reject, Yahoo

Yahoo Inc. and McAfee Inc. are cooperating to provide a new security feature that allows people using Yahoo for online search to see a red exclamation mark and a warning next to links that McAfee has identified as serving dangerous downloads or using visitors’ e-mail address to send out spam. In other words, if McAfee has identified a site that attempt “drive-by download”, Yahoo user won’t see the link at all.

According to Priyank Garg, director of product management for Yahoo’s search division, the lurking threats on the Internet is one of the most important concerns for Yahoo users. Yahoo and McAfee wish the new service will quell users’ anxiety about accidentally clicking on malicious links, thus helping people protect themselves and moreover surf free and safe online.

Popularity: 2% [?]

Mcafee, online alert, prevent hazardous websites, Yahoo